Converted leads are people who were interested in your business and then took action—like making a purchase or signing up for a service.
👉 Lead = Interested person
👉 Converted lead = That person became a customer or took the action you wanted
Converted leads are important for a business because they directly contribute to revenue growth. They show that your marketing works, bring in paying customers, and help grow your business. Each conversion means your investment is paying off, giving you insight into what your audience wants. Over time, this builds stronger customer relationships—making your business more efficient and profitable.
To calculate percentage of converted leads in MetaPulse, you need the following:
Graph for Total Leads
Graph for Converted Leads
Calculated graph that calculates the % of Converted Leads
Let's assume you already have the Total Leads and Converted Leads graphs. To create the Calculated graph, follow these steps:
Click Graphs
Click Create Graph
Add a name for the graph
Choose Calculated from the drop-down menu
Expand the Values drop-down menu
Select the % symbol
Click in the Search menu and type the member or graph name. It will be the Total Leads graph.
Click on the graph
Click Add Graph. Repeat steps 7 - 9 to add the Converted Leads graph.
Both graphs will be added.
Type the following in the Formula field: (G2/G1)*100
Click Create Graph
Once you start adding values in the Total Leads and Converted Leads graphs, the Calculated graph will automatically calculate the % of Converted Leads. See image above.